Lil and Katie the founders of MIMMO Studios are two women in their twenties who want to prove there is a better way to do fashion retail. We are driven by the knowledge that the fashion industry is fuelling the climate crisis and over consumption. We intend to create a new model with longevity, creativity and community at the heart of everything we do as a demonstration that change is possible.

Traditional retail is broken: we want to provide alternative ways for our conscious consumer to get what they want without harming the planet. This takes the form of working with brands which are closed loop, using innovative and recycled materials with low waste and not mass-produced. We also want to help our customers make their products last longer by educating them on the shop floor and through workshops and seminars.

We hope as a result of this we can foster and grow a community of people who care about reducing their impact through fashion. We are a business that does not compromise on sustainability; it’s at the core of everything we do. Likewise, we don’t think customers should have to choose between being sustainable or stylish; they can be both.

Retail is trending towards online, but we think there’s a lot to be said for the bricks and mortar experience where customers can appreciate the quality and craftsmanship we promote in a tangible way, and we think it’s important that the space feels welcoming and unpretentious so that we can cater to customers from all walks of life.