Manifesto

 

What is MIMMO Studios? 

MIMMO Studios is a shop like no other. 

Hi, we are Lil and Katie, co-founders of MIMMO Studios. We are two women using our 30+ years combined experience in the fashion industry to tear up the rule book and reinvent retail through our womenswear and homeware shop, ‘MIMMO Studios’. 

Founded in 2021, and driven by the knowledge that the retail industry is driving overconsumption and fuelling the climate crisis; we are on a mission to prove there is a better way of doing things. 

We work tirelessly to cherry-pick unique items you won’t find anywhere else, supporting craftspeople so you can trust each and every item in store is ethically sourced. 

What Do We Do Differently? 

Our guiding principles of Design, Sustainability and Community are at the heart of everything we do. By questioning industry 'best practice', we consider how each and every aspect could be done differently, prioritising longevity and creativity in all our business practices. 

We align with the principle of degrowth, rejecting the idea of constant expansion and growth at any cost. By valuing quality over quantity and challenging the status quo, we aim to foster a more conscious and slower-paced industry.

Thoughtful Throughout

From our plastic-free packaging to our community-focused events, it’s not just a consideration—it’s woven into every decision we make, ensuring that our business operates with care for both people and the planet. 

A ‘No Sale’ Brand 

We champion small makers and artists by stocking their work, with many pieces made to order just for us. Each item represents hours of skill, dedication, and craftsmanship, and we believe it should be valued accordingly.

Our pricing is fair and reflects the true cost of every piece—the materials, the time, the expertise, and the labour behind it. Offering discounts would mean taking directly from someone’s earnings, and with handmade items, there’s little room for that. By maintaining fair pricing, we’re ensuring our makers can continue doing what they do best.

No Overstock

We take a thoughtful, considered approach to purchasing stock, ensuring that every piece we bring in has a purpose. Rather than overproducing, we focus on curating unique, high-quality items that are made to be cherished for a lifetime. 

We buy stock in limited runs, both to respect our makers’ capacity and to ensure we don’t end up with excess. This allows us to support sustainable production while keeping our collections free from unnecessary waste. 

Innovation and Materials 

We believe that sometimes the best way to innovate is by looking back—drawing inspiration from heritage crafts that have stood the test of time. By blending traditional techniques with modern creativity, we’re able to offer something truly unique that honours craftsmanship while embracing the future.