Liha Beauty was founded by lifelong friends Liha and Abi. Liha’s journey began by combining the Nigerian Yoruba discipline of making natural skincare, alongside aromatherapy practices learned from her mother. The combination results in luxurious skincare products which uniquely mix African heritage with British attitude.
Using only natural, vegan and organic ingredients, Liha Beauty has quickly achieved cult status among those in the know. At MIMMO Studios, we couldn’t pass up the opportunity to work with this brand, which also happens to be founded in our hometown of Cheltenham.
“We wanted to introduce natural African ingredients to the Western market. At the time, no one knew about Shea Butter, something that was a staple in my household, along with other traditional Nigerian ingredients, so we really saw an opportunity to bring these to the UK.”