Ound is a knitwear brand founded by Paula Delgado as an exploration of materials. Paula is inspired by the philosophy of permaculture, understanding the mutual relationship between land, animals and humans. This translates into her brand in the form of simple, pared back designs which are elegant and timeless.
Paula is motivated to prove that there is an alternative to the fashion industry - a broken system which is based on high-speed turnover, overproduction and waste - something she experienced first hand in her high level fashion design career.
Ound's jumpers are made using hand-knitted undyed wool. Each of their pieces is unique and they are made in limited numbers in Uruguay, supporting the skilled communities of women who hand knit each item. Each of the garments takes three to five days to be crafted and will last a lifetime if handled with care.
“In this day and age, the real nature of luxury is intimate and lies in simplicity and high quality materials.”