Home of Hai

Hai is an Islington, UK-based womenswear and accessories brand that’s built a name for itself on the celebration of silky feminine silhouettes.

Evolving into a team of talented designers and craftspeople in their London atelier, Hai has opened pop-up stores far and wide in New York, London and Seoul. All of Hai’s pieces “follow the logic of their own wardrobes”, on the quest to design garments that can be worn again and again that don’t adhere to the damaging patterns of fast fashion consumption.

Hai produces all of their silks in small quantities in Suzhou, China, the city of historical silk textile production, both acknowledging the traditional heritage of the fabric and also fighting overproduction in the process. They are sure to honour the foundations of the brand by continually searching for the most conscious and luxurious means of manufacturing as Hai grows.

Small business • Responsible materials • Female founded