LOUAL London was founded in 2021 by Christina Chin. The brand is built on a principle of simplicity - classic, clean cut and timeless pattern cutting, with an entirely London-based supply chain. Pieces are made both in Bow, East London, as well as at home by Christina herself. The clothing pieces are designed to sit alongside her homeware items, in order to create a feeling of connectivity between the two.
Christina proudly uses Irish linen in her collections - renowned for its quality and longevity, stating “it’s often referred to as “the Champagne of Linens”, as it’s the best quality of all Linen types. It’s also an environmentally conscious fabric choice; grown from the Flax plant, it is a low water usage crop which absorbs CO2 and can improve soil quality.
“I adore bringing together the heritage of such a rich fabric steeped in tradition and craftsmanship with a truly modern and beautiful design aesthetic with an ethical business stance.”
Female founded • Small business • Made by hand • Made in the UK • Responsible materials • Biodegradable • Plastic free