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Hiut Denim Co.

Hiut Denim Co. Organic GOTS Certified Cotton Eira Straight Leg Jeans

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Made by Hand from start to finish by the Hiut Denim 'Grand Masters', the Hiut Denim Co. factory honours workmanship and skill. 

Making authentic five pocket jeans with a zip fly, the Eira jeans are designed and cut for women.

The straight leg is flattering for all body shapes, with a higher rise designed to minimise gaping at the back waist. The Eira is cut shorter than other Hiut styles, the slightly cropped length sits at the ankle. 

Each pair bears the Hiut Denim branded leather patch (the stamp of approval for Denim Heads), plus the signature red owl rivet on the left back pocket.

The Eira in Ecru is made from a soft handle 12oz rinse washed denim which as has a soft handle, made from 100% organic cotton from the Candiani Denim mill in Italy. 

We would style the Eira Jeans with the Ound Caoba Cardigan, perfect for transitioning between seasons. 

Product Details

100% Organic, GOTS Certified Cotton made by Candini in Italy
Handmade in Wales
Plastic free

Care Instructions

We recommend washing Denim as infrequently as possible to allow the patina of wear to come through in the jeans and extend their life.

Hiut recommends hand washing.

Turn jeans inside out, wash alone. Fill a bath or tub with cold or lukewarm water using a mild detergent. Dissolve the detergent before putting your jeans in and soak for around 45 minutes. Triple rinse your jeans by filling and refilling the tub three times, and try to avoid wringing dry - but rather firmly press them flat. Dry flat on a towel or hang up to drip dry. If you are ironing, iron inside out with a tea towel between the jeans and the iron.

Do not tumble dry, don't bleach, and use detergent sparingly.

Hiut Denim Co. offer free repairs for life.


We always recommend trying jeans in person, but have found our customers prefer to wear one waist size smaller in Hiut jeans.

About the brand

Hiut Denim Co. operate by the motto 'Do one thing well'. Their thoughtful production takes place in Cardigan Bay, Wales - with the objective of revitalising Denim production in the town which was once famous for it.

Using themselves as a blueprint for rethinking manufacture and by taking things slowly, the brand has grown its reputation as the best jeans maker on the market.

That's why we are so incredibly proud that MIMMO Studios is the world's first and only stockist of Hiut Denim Co. for women.


We kindly ask that you double check your measurements and requirements before making a purchase, in order to reduce the carbon emissions of shipping returns.

If you have any questions about a particular item, we will be happy to help and advise. Please send us an email to

UK Shipping options

Standard shipping 3-5 working days: Flat rate fee of £4.99 across all orders

Express shipping 1-2 working days: Premium fee of £7.99 across all orders

Please note that shipping times may vary from those estimated. 

Europe & International shipping

We do not ship outside of the UK due to the carbon emissions associated with doing so. 

We believe in supporting local businesses, so if you are outside of the UK and would like to buy one of our products, we would encourage you to research craftspeople local to you. 


In Store Purchases

All in-store purchases are non-refundable. 

Within 7 days, we can offer an exchange for item(s) of the same value, or a credit note. Credit notes are valid for 12 months from issue date and will be sent to the customer via email. 

Online Purchases

We kindly ask that you double check your measurements and requirements before making a purchase, in order to reduce the carbon emissions of shipping returns. If you have any questions about a particular item, we will be happy to help and advise. Please send us an email to

We have a 14-day return policy, which means you have 14 days after receiving your item to request a return.

To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.

To start a return, you can contact us at If your return is accepted, we will send you instructions on how and where to send your package. You will be responsible for the cost of returning the item to us. We cannot accept responsibility for items lost in transit being returned, so recommend you use a tracked or signed postal service to avoid issue. We will also require proof of postage. Items sent back to us without first requesting a return will not be accepted. Shipping costs will not be refunded. 

You can always contact us for any return question at

Damages and issues
Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue.

Exceptions / non-returnable items
Certain types of items cannot be returned and sales are final;

  • Preorder items
  • Perishable goods (such as food, flowers, or plants),
  • Custom products (such as special orders or personalised items),
  • Original artworks
  • Personal care goods (such as beauty products),
  • Earrings,
  • Hazardous materials, flammable liquids, or gases,
  • Sale items,
  • Gift cards.

Please get in touch if you have questions or concerns about your specific item. 


The fastest way to ensure you get what you want is to return the item you have, and once the return is accepted, make a separate purchase for the new item.

We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method. Please remember it can take some time for your bank or credit card company to process and post the refund too.